Bachelor of Communication and Media - Digital and Social Media - Apply to Dubai

Humanities, Social Sciences and Health

Bachelor of Communication and Media – Digital and Social Media

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The Digital and Social Media specialisation will enable you to learn through project development.

From day one you will use a wide variety of technologies and platforms to test your ideas in projects defined and driven by you.
The program will enable you to create work that meets the needs of users and clients, and how to use feedback to grow your project potential.

Duration

3 years: for students with 12/20 or 60% High school grade.

4 years: for students with less than 12/20 or 60% High school grade.

3 Intakes per Year

  • Fall: September
  • Winter: January
  • Spring: April

Requirements

For Direct Entry (3 years Bachelor’s Degree):

  • 12/20 Baccalauréat
  • IELTS 6.0 or equivalent in TOEFL

 

Probabation Entry (4 years Bachelor’s Degree):

  • 10/20 to 11,99/20 Baccalaureat
  • IELTS 4.5 to 5.5

Tuition Fees

Visa, Insurance, Residency & Security Deposit (the university refunds you $ 700 once finish your master’s) : $ 2,242.

If your receive a 20% bursary, your tuition fee will be $ 13,000/year.

To be paid as follow:

  • Trimester 1 = $ 4,330
  • Trimester 2 = $ 4,330
  • Trimester 3 = $ 4,330

If your receive a 15% bursary, your tuition fee will be $ 13,985/year.
To be paid as follow:

  • Trimester 1 = $ 4,661
  • Trimester 2 = $ 4,661
  • Trimester 3 = $ 4,661

If your receive a 10% bursary, your tuition fee will be $ 14,805/year.
To be paid as follow:

  • Trimester 1 = $ 4,935
  • Trimester 2 = $ 4,935
  • Trimester 3 = $ 4,935

Career Opportunities

As a graduate of this program you will be a changemaker in digital media, proficient in content production, curation and analysis. You will be prepared for an exciting range of professional roles, such as:

  • Social Media Management
  • Digital Marketing
  • Social Media Content Producer
  • Digital Game Development
  • Creative Entrepreneurship
Program Structure

    Application Form

    Date of birth:

    1st Program Choice:

    2nd Program Choice:

    Intake :

    Fall: SeptemberWinter: JanuarySpring: April

    Program Structure

    Program Core

    Subject Code Subject title Credit Points
    BCM 110 Introduction to Communication and Media Studies 6
    BCM 111 Global Media and Culture 6
    BCM 113 Media Ethics and Law 6
    BCM 114 Making Media 6
    BCM 212 Understanding Research Practice 6
    BCM 222 Global Media and Social Justice 6
    BCM 241 Media Ethnographies 6
    BCM 312 Emerging Issues in Media and Communication 6
    OR
    BCM 313 The Future of Work

    Specialisation Core

    Subject Code Subject title Credit Points
    BCM 112 Emergent Media 6
    BCM 206 Future Networks 6
    BCM 214 Digital and Social Innovation 6
    BCM 215 Game Media Industries 6
    BCM 325 Future Cultures 6
    BCM 300 Game Experience Design 6
    BCM 303 Collaborative Production Workshop 6
    BCM 302 Advanced Digital Media Project 6
    Plus 8 (48cp) electives. Zero level (00) subjects cannot be taken as electives

    Electives

    48 cp BCM electives. Zero level (00) subjects cannot be taken as electives. Choose 8 subjects from the list below.
    Subject Code Subject Title Credit Points
    VCD 101 Introduction to Visual Communication Design 6
    VCD 102 Interaction Design Fundamentals 6
    VCD 201 Typography 6
    VCD 203 Social Impact Design 6
    VCD 302 Motion Design 6
    VCD 301 Professional Design Practice 6
    VCD 390 Advanced Design project 6
    BCM 115 Introduction to Screen Media 6
    BCM 216 Transmedia Storytelling 6
    BCM 217 Documentary 6
    BCM 289 Transnational Media 6
    BCM 320/333 Digital Asia/Hollywood and Beyond 6
    BCM 322 Global Media Interventions 6
    BCM 304 Global Screen Project 6
    MARK101 Marketing Principles 6
    MGMT102 Business Communications 6
    MARK221 PR Concepts 6
    MARK250 Advertising Practice and Creative Strategies 6
    MARK333 Integrated Marketing 6
    MARK301 Digital Marketing 6
    MARK322 Corporate Identity and Branding 6
    18 cp Additional Electives: Choose three subjects from the list below
    Subject Code Subject Title Credit Points
    MATH060 Foundation Mathematics for Humanities 6
    CSIT111 Introduction to Programming 6
    CSIT128 Introduction to Web Technology 6
    ISIT301 Professional Practice and Ethics 6
    MGNT110 Introduction to Management 6
    ECON102 Economics and Society 6
    MARK343 International Marketing 6

    **Students wishing to take electives not on this list must receive approval from the Program Director

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